MouseTrace comes to over 25 million WordPress blogs!
The rapidly growing start-up has today launched an easy to use extension for the
WordPress platform which opens up access to over 25 million WordPress blogs.
The MouseTrace extension for WordPress allows blog owners to easily view exactly
how their readers are using their blogs through real-time replays which show every
mouse movement, page scroll and click as the reader navigate through the site.
MouseTrace users are able to gain a much deeper insight into how their readers are
using their sites and where they can make improvements to increase sales, reader
engagement and better target advertising.
The WordPress extension is being launched today, which opens up the MouseTrace service
to over 25 million blogs worldwide.
Watch exactly how readers use your blog
The MouseTrace service is a simple plug and go service which then records all visitor
activity and allows the blog owner to quickly watch visitor actions, just as if
they were sitting next to the visitors screen.
By watching how people navigate through their blogs they are able to quickly identify
areas where they can make improvements to improve reader engagement, target advertising
and improve sales.
iPhone website reports
The MouseTrace service also records visits from the Apple iPhone, giving the site
owners an accurate view of how their website looks on the device – including replaying
the multi-touch gestures such as pinch and zoom, and device rotations.
Dan Field, founder of MouseTrace explains "Owners of blogs and other WordPress sites
are often blind to how their readers are actually using their sites. Normal website
reporting services only give part of the picture - they give you the detail on who
and how many visited but they don't tell you what they did."
"With MouseTrace installed on a blog, the site owners can easily identify navigation
or other problems with their sites. They can see if people are reading a page and
how they navigate through the site. This leads to easier improvements, which in
turn leads to much better reader engagement, sales and advertising revenue for the
site owner."
More Information
http://mousetrace.com/wordpress.aspx
ENDS
For more details contact:
Dan Field
Founder MouseTrace
dan.field@mousetrace.com
Crunchbase Profile:
http://www.crunchbase.com/company/mousetrace
Related Crunchbase Profiles:
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Media Information
For media enquiries please contact Dan Field at:
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